These commemorative games celebrate the growing support of NBA fans and players across Latin America and U.S. Hispanic communities with special telecasts and in-arena festivities, including distinctive NBA team uniform.
This tradition began in the 08-09 season on March 1st on Los Angeles and included the teams of Miami, Orlando, Phoenix, San Antonio, Chicago, and New York.
To further honor hispanic fans and players during Noche Latina the teams hosts performances, giveaways, and other Latin-themed activities. The NBA hosts a special channel the ‘enebea’ to transmit the special seven games and special platforms to showcase special events and sell the merchandise.